Fragments about me

Dr William Cantú is an Invited Assistant Professor at the School of Education and Social Sciences, Polytechnic University of Leiria, and at IADE – School of Design, Technology and Communication, Universidade Europeia. He also lectures at the International Institute MSKPU in Poland. Holding a Postdoctoral degree and a PhD in Culture Studies from the School of Arts and Humanities, University of Lisbon, he serves as Deputy Head of the University of Lisbon Centre for English Studies (CEAUL/ULICES) and coordinates the Laboratory of Trends and Cultural Management. At the Polytechnic University of Leiria, he is an Assistant Researcher at the Centre for Studies in Education and Innovation (CI&DEI) and the Coordinator of the Innovation and Cultural Development Club for UNESCO. He is also a Visiting Professor at the Centre for Art, Design and Fashion (CEART/UDESC), University of Santa Catarina (Brazil), and has held the position of Visiting Professor at the University of Economics and Human Sciences in Warsaw (AEH), Poland. His research is situated within the fields of Cultural Studies, Trend Studies, and Visual Culture, with a particular interest in critically examining how culture functions as a landscape for meaning-making, negotiation, and identity construction. His work explores the intersections between socio-cultural formations, creative practices, and aesthetic discourse, focusing on the cultural analysis of how meanings are produced, shared, and contested within emerging cultural representations. He has published scholarly articles and book chapters in national and international peer-reviewed journals and academic volumes. Actively engaged in interdisciplinary research and cultural projects, he also works as a designer, cultural producer, and trainer. As an independent professional, he has developed projects across several countries, deepening his engagement with entrepreneurship, creativity, and innovation. He is the author of the book Trend Studies and Branding (2019) and has curated exhibitions and participated in numerous artistic and creative initiatives.