Rebranding Mercearia do Campo

William terça-feira, agosto 14, 2018

Rebranding da Mercearia do Campo, em Campo de Ourique, Lisboa.
Artigo na revista Marketeer sobre o rebranding da Mercearia do Campo, em Lisboa.

Portugalidade, tradição, carácter e exclusividade dos produtos foram as premissas sobre as quais os estudantes do IADE foram convidados a criar a identidade visual da Mercearia do Campo. William Cantu e Raquel Marques são os grandes vencedores do desafio, tendo sido premiados com uma bolsa de estudo no valor de mil euros (Revista Marketeer, 26/07/17).

Mencionado também na revista Briefing (27/07/2018), no blog Ver Portugal (26/07/17), no site institucional IADE/UE (25/07/2018) e nas redes, também do IADE/UE e MErcearia do Campo.

Links verificados em 14/08/2018.

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Welcome to my virtual atelier, a space where trend research meets design to decode and construct frameworks that enhance strategic cultural analysis for projects. As a researcher and designer, my practice delves into the intricacies of contemporary visual culture, aiming to foster a deeper understanding of the multifaceted cultural landscape. Through thoughtfully crafted design systems, I facilitate the mediation of meaning within society, bridging the gap between brand narratives and the complexities of cultural discourse. Whether you’re interested in collaborating on a project or simply wish to connect, feel free to reach out—let’s share a virtual coffee and explore the possibilities together. ☕️

In the field of Cultural Studies, understanding the complexities of mindsets and cultural landscapes is essential for crafting innovative solutions that resonate deeply within society. My academic and professional experiences in Trend Studies, Cultural Studies, and Design provide me with a nuanced framework to interrogate and shape the evolving paradigms of sociocultural innovation and strategic cultural analysis, as well as to engage with arts and visual culture critically. My design approach is inherently adaptive, embracing a continuous process of mapping cultural mindsets and behavioural patterns to inform and inspire new projects. This methodological framework, rooted in cultural reflexivity, follows a structured progression: a) defining the brief in its cultural context, b) engaging in coolhunting to uncover emergent patterns, c) interpreting data with a focus on cultural resonance, d) modelling outcomes that reflect socio-cultural dynamics, and e) developing projects that both respond to and provoke cultural dialogues.