UOY — Uncover the Original You

William terça-feira, agosto 21, 2018

UOY is a European men’s fashion brand specialized in made to measure clothing. Our garments exhibit the most traditional Portuguese tailor-made knowledge and some of the finest original Italian and English fabrics. We are changing the way men everywhere interpret fashion and style making contemporary menswear easy and affordable. And we’re not the ones that are saying that. Our customers are.

You are your own creation! By saying this we’re telling you that our service is not just about providing the best tailored garment but also recreating your own identity and uniqueness in the clothes we make for you. And this is not just a cool sentence to fulfill an introduction page. This is our motto. Our Personal Tailors will drive you trough a universe of fabrics, components and details and you’ll feel that whatever UOY’s product you’re choosing… It’s also yours.

UOY (2018)

Durante o período em que trabalhei como brand keeper na UOY, desenvolvi diversificados projetos variados como design de conteúdos para a marca UOY, produção gráfica multidisciplinar, gestão da marca, gestão cultural da marca, entre outros. Os projeto tiveram desenvolvimento entre setembro de 2016 e dezembro de 2017 e abaixo seguem imagens que resumem algumas propostas desenvolvidas.

Evento UOY / Dezembro 2016

Conteúdos para redes

Produção Gráfica
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Welcome to my virtual atelier, a space where trend research meets design to decode and construct frameworks that enhance strategic cultural analysis for projects. As a researcher and designer, my practice delves into the intricacies of contemporary visual culture, aiming to foster a deeper understanding of the multifaceted cultural landscape. Through thoughtfully crafted design systems, I facilitate the mediation of meaning within society, bridging the gap between brand narratives and the complexities of cultural discourse. Whether you’re interested in collaborating on a project or simply wish to connect, feel free to reach out—let’s share a virtual coffee and explore the possibilities together. ☕️

In the field of Cultural Studies, understanding the complexities of mindsets and cultural landscapes is essential for crafting innovative solutions that resonate deeply within society. My academic and professional experiences in Trend Studies, Cultural Studies, and Design provide me with a nuanced framework to interrogate and shape the evolving paradigms of sociocultural innovation and strategic cultural analysis, as well as to engage with arts and visual culture critically. My design approach is inherently adaptive, embracing a continuous process of mapping cultural mindsets and behavioural patterns to inform and inspire new projects. This methodological framework, rooted in cultural reflexivity, follows a structured progression: a) defining the brief in its cultural context, b) engaging in coolhunting to uncover emergent patterns, c) interpreting data with a focus on cultural resonance, d) modelling outcomes that reflect socio-cultural dynamics, and e) developing projects that both respond to and provoke cultural dialogues.