Laboratório: Desenho de Projeto para as Indústrias Culturais e Criativas

William terça-feira, abril 12, 2022

No evento Beyond Creative: Feelings of Transition, fui convidado a fazer uma comunicação em formato de laboratório sobre Desenho de Projeto para as Indústrias Culturais e Criativas. A sessão teve como principais objetivos pensar o processo de criação de projetos no setor cultural e criativo; refletir sobre algumas etapas do processo de projeto; compreender a estrutura genérica dos projetos no âmbito da cultura; e explorar ferramentas para ajudar a pensar criticamente sobre projetos culturais.

Desenvolvemos no laboratório um Cultrual Sprint, de forma a resolver um problema contemporâneo na cultura. Alguns dos processos podem ser vistos no link do quadro do exercício. O exercício serviu também como meio para explorar novas ferramentas para o desenho de projeto contemporâneo.

Fotografias © Alex Godinho

Beyond Creative: Feelings of Transition

Beyond Creative 2022 | Faculdade de Letras da Universidade de Lisboa & American Corners Portugal

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Welcome to my virtual atelier, a space where trend research meets design to decode and construct frameworks that enhance strategic cultural analysis for projects. As a researcher and designer, my practice delves into the intricacies of contemporary visual culture, aiming to foster a deeper understanding of the multifaceted cultural landscape. Through thoughtfully crafted design systems, I facilitate the mediation of meaning within society, bridging the gap between brand narratives and the complexities of cultural discourse. Whether you’re interested in collaborating on a project or simply wish to connect, feel free to reach out—let’s share a virtual coffee and explore the possibilities together. ☕️

In the field of Cultural Studies, understanding the complexities of mindsets and cultural landscapes is essential for crafting innovative solutions that resonate deeply within society. My academic and professional experiences in Trend Studies, Cultural Studies, and Design provide me with a nuanced framework to interrogate and shape the evolving paradigms of sociocultural innovation and strategic cultural analysis, as well as to engage with arts and visual culture critically. My design approach is inherently adaptive, embracing a continuous process of mapping cultural mindsets and behavioural patterns to inform and inspire new projects. This methodological framework, rooted in cultural reflexivity, follows a structured progression: a) defining the brief in its cultural context, b) engaging in coolhunting to uncover emergent patterns, c) interpreting data with a focus on cultural resonance, d) modelling outcomes that reflect socio-cultural dynamics, and e) developing projects that both respond to and provoke cultural dialogues.