Workshop: Mapear tendências e o espírito do tempo

William sexta-feira, maio 20, 2022

No dia 19 de maio facilitei no IPAM Lab - Unidade de Investigação em Marketing e Consumo do IPAM Lisboa, o workshop "Mapear tendências e o espírito do tempo: O Zeitgeist Segmentation Model". Através deuma estrutura sistematizada de seleção, análise e conceptualização, pudemos definir o espírito do tempo da nossa sociedade de consumo e procurámos desenhar um mapa que refletisse a sociedade contemporânea. O workshop teve a duração de uma hora e meia e os docentes e convidados envolvidos puderam por em prática uma proposta metodológica inovadora bem como perceber mais sobre a pesquisa de tendências socioculturais no âmbito do Marketing.

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Welcome to my virtual atelier, a space where trend research meets design to decode and construct frameworks that enhance strategic cultural analysis for projects. As a researcher and designer, my practice delves into the intricacies of contemporary visual culture, aiming to foster a deeper understanding of the multifaceted cultural landscape. Through thoughtfully crafted design systems, I facilitate the mediation of meaning within society, bridging the gap between brand narratives and the complexities of cultural discourse. Whether you’re interested in collaborating on a project or simply wish to connect, feel free to reach out—let’s share a virtual coffee and explore the possibilities together. ☕️

In the field of Cultural Studies, understanding the complexities of mindsets and cultural landscapes is essential for crafting innovative solutions that resonate deeply within society. My academic and professional experiences in Trend Studies, Cultural Studies, and Design provide me with a nuanced framework to interrogate and shape the evolving paradigms of sociocultural innovation and strategic cultural analysis, as well as to engage with arts and visual culture critically. My design approach is inherently adaptive, embracing a continuous process of mapping cultural mindsets and behavioural patterns to inform and inspire new projects. This methodological framework, rooted in cultural reflexivity, follows a structured progression: a) defining the brief in its cultural context, b) engaging in coolhunting to uncover emergent patterns, c) interpreting data with a focus on cultural resonance, d) modelling outcomes that reflect socio-cultural dynamics, and e) developing projects that both respond to and provoke cultural dialogues.